
Adidas Swim & Parley in Miami
The midday Miami sun hits the water like shattered glass, blinding and brilliant. There is an unspoken, visceral rhythm to this city, a pulse dictated entirely by the ocean, the heavy humidity, and the inescapable heat. Growing up with my Cuban-Colombian roots, the water was never just a backdrop; it was the central gathering place, the great equalizer where everyone exposed their truest selves. I've always believed that to photograph someone in the water is to photograph them stripped of their daily armor, unguarded and vibrantly alive.

You step under the outdoor shower to wash the dense salt and sweat away, the cold cascade hitting your sun-warmed skin, and for a fleeting second, the rest of the world dissolves. I wanted to capture that exact, unscripted exhalation, eyes squeezed shut against the bright glare. The breeze off the nearby Atlantic catches the freshwater spray, scattering it across the sunbaked concrete. This project was a massive lifestyle campaign for Adidas Swim and Parley, but the real narrative driving my lens was about weightlessness—the way water asks nothing of us but total surrender.


Floating beneath the shifting surface, the chaos of the mind finally quiets. From my vantage point above, the chlorine-tinted water of the pool paints strange, shimmering typographies across moving bodies, continuously distorting limbs and reflecting the harsh sky in deep, rippling cyans and emeralds. We were tasked with capturing true inclusion, pulling back the heavy veil on what an authentic sports lifestyle actually looks like on the ground right now. It's not about rigid perfection or unattainable, statuesque stiffness. The goal was to document the raw, fluid, and beautifully honest truth of bodies in motion, celebrating the specific ripples and splashes they make.


Down here in the deep blue, the crushing gravity of the world above is completely suspended. Every sudden breath a swimmer takes becomes a slow-motion eruption of silver bubbles racing frantically toward the light. I watched the way the harsh, high-contrast overhead sun bent stubbornly through the turquoise pool, catching the bright red, logo-stamped fabric of a bikini bottom or illuminating a sudden, breathless, underwater laugh from a model with bright orange hair. It's hard to fake authentic joy when you're utterly submerged; the micro-expressions you get are pure, unfiltered, human instinct.

Breaking the surface and drying off, our shoot moved out toward the sand, where the relentless Atlantic breeze replaces the still, cloying heat of the pool deck. Against the sweeping backdrop of the ocean, the energy of the crew shifted entirely. It became about human connection, about the easy, careless intimacy of friends pressed close together against a vast, open Miami skyline. Seeing a woman smile brightly from within a hooded sports hijab while leaning against her friend's shoulder... it captures the kind of camaraderie you can only find in the height of summer, when time seems to stretch out indefinitely.



When you're dealing with a mega-brand as globally ubiquitous as Adidas, the central challenge as a photographer is making the monolithic feel deeply, intensely personal. My grandfather taught me to look for the quiet soul in everything, to find the sliver of light that makes the seemingly ordinary sing. For this shoot, we focused heavily on highlighting the different bathing suits design for Transgender, Muslim and oversize demographics, ensuring that the clothing truly served, protected, and elevated the person, rather than treating the human being merely as a static mannequin. The fabric, the precise fit, the quiet, undeniable confidence—it all had to translate inherently through my lens, proving that the water belongs to absolutely everyone.


Smiling, salt-sprayed faces and vivid neon hair clashing beautifully against the soft, washed-out blue gradient of the afternoon sky. We were constantly hunting for those electric fractions of a second where a person stops forcefully posing for the camera and just lives freely inside the frame, laughing as the crashing white waves wash over them. Every single image had to project real warmth and tangible reality. I wanted to celebrate these beautifully diverse, resilient individuals with the quality and edge characteristic of Adidas, without ever letting the photographs slip into an aesthetic that felt overly manufactured, staged, or insincere.

There is a profound, old-world serenity in absolute surrender, in letting the heavy, undulating ocean lift you up entirely. Floating weightlessly in a sweeping pink burkini, gazing completely upward into the blinding afternoon sun, the chaotic, thumping noise of Miami slowly fades out to nothing but the ambient, rhythmic roar of the surf.


Back on the warm sand, whether lying peacefully wrapped in a lavender hijab swimsuit as the tide washes over you, or erupting into laughter as a rogue wave crashes against the shore, the essence remains the same. The Parley collections we shot echo this exact reverence for our oceans, brilliantly turning what we aggressively take from the water into something beautiful that returns us to it safely. The tide ultimately rushes in to claim the shore, quickly erasing our footprints from the wet beach, leaving behind nothing but the fading golden light and the sweet sting of salt dried on our skin.
